Association of Chartered Certified Accountants (ACCA) Certification Practice Test

Which of the following stakeholders would typically NOT require financial information?

1. Managers of the company

2. Employees of the company

3. Trade contacts

4. Potential social media influencers

The correct answer is: Potential social media influencers

The primary reason why potential social media influencers typically would not require detailed financial information from a company is that their interest lies more in branding and marketing rather than the financial performance or accounting details of a business. Influencers are usually focused on collaborations, marketing strategies, audience engagement, and promotional activities rather than in-depth financial metrics or compliance. In contrast, managers of a company require financial information to make strategic decisions, assess performance, and manage resources effectively. Employees may also need access to certain financial information, particularly if it affects their roles, job security, or benefits. Trade contacts, such as suppliers and customers, often require financial information to evaluate the credibility and stability of a business in the context of their transactions and relationships. Thus, while various stakeholders have different needs for financial data, social media influencers are generally not among those who require detailed financial information for their engagement with the business.