Association of Chartered Certified Accountants (ACCA) Certification Practice Test

What does the micro environment of a business include?

1. Regulatory bodies and government policies

2. Suppliers, competitors, customers, stakeholders, and intermediaries

3. International markets and global competitors

4. Economic indicators and market trends

The correct answer is: Suppliers, competitors, customers, stakeholders, and intermediaries

The micro environment of a business refers to the immediate factors that impact its operations and decision-making processes. This includes elements that are closely connected to the business, such as suppliers, competitors, customers, stakeholders, and intermediaries. Each of these components plays a crucial role in shaping the business's strategies and performance. Suppliers provide the necessary resources and materials needed for production, while customers drive demand for the business's products or services. Competitors challenge the business to innovate and remain relevant in the market. Stakeholders, which can include employees, investors, and community members, influence the company's operations and public perception. Intermediaries, such as distributors and retailers, help in delivering the product to the end-user. This understanding reflects how businesses interact with their immediate environment, which is vital for strategic planning, competitive advantage, and ultimately achieving business objectives. The other options touch on broader contexts, such as regulatory frameworks, international factors, or economic trends, which are more representative of the macro environment rather than the micro environment that focuses on direct interaction with the business ecosystem.