Association of Chartered Certified Accountants (ACCA) Certification Practice Test

What does production orientation focus on?

1. Customer satisfaction

2. Sales techniques

3. Optimum quality of goods

4. Marketing strategies

The correct answer is: Optimum quality of goods

Production orientation primarily emphasizes the efficiency and effectiveness of production processes. The key focus is on optimizing the quantity and quality of goods produced. This approach is rooted in the belief that consumers will favor products that are readily available and affordable, leading organizations to concentrate on improving production capabilities, streamlining operations, and ensuring high standards in product quality. In this context, while factors such as customer satisfaction and marketing strategies are important, they are not the primary focus of production orientation. Instead, this orientation prioritizes enhancing production methods and achieving optimal quality in production output. The connection to optimum quality of goods lies in the drive to produce the best possible product efficiently, which ultimately caters to any demand or expectation from consumers.