Association of Chartered Certified Accountants (ACCA) Certification Practice Test

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What are the four roles of marketing?

Operational strategies, Sales tactics, Marketing Communications, Public Relations
Sales support, Marketing Communications, Operational marketing, Strategic marketing
Customer service, Financial analysis, Sales support, Marketing training
Market research, Advertising, Sales support, Brand management

The correct answer is: Sales support, Marketing Communications, Operational marketing, Strategic marketing

The roles of marketing encompass various functions that contribute to the overall success of an organization in reaching its target audience and achieving its business objectives. Option B identifies the key roles that marketing plays within a business. Sales support is essential as it involves providing resources and tools that enable sales teams to effectively engage with potential customers. These resources might include promotional materials, product information, and training that help in converting leads into sales. Marketing communications is crucial for conveying the right messages to the audience. This role involves crafting and delivering messages through various channels, ensuring that the brand's message is consistent and resonates with the target market. Operational marketing focuses on the execution of marketing plans and campaigns, including the tactical aspects of how marketing strategies are implemented in practice. This ensures that marketing initiatives align with overall business objectives and operate efficiently. Strategic marketing, on the other hand, involves the long-term planning and analysis required to understand market dynamics and position the organization effectively against its competitors. It requires a deep understanding of the market and customer needs, leading to the development of strategies that drive sustainable growth. Each of these roles contributes to a comprehensive marketing approach that helps businesses build strong relationships with customers and maintain a competitive edge in the marketplace.