Association of Chartered Certified Accountants (ACCA) Certification Practice Test

In product/brand departmentation, what is the main responsibility of the divisional manager?

1. Developing marketing strategies

2. Overseeing financial operations

3. Managing personal across different functions

4. Coordinating with regional offices

The correct answer is: Managing personal across different functions

In product or brand departmentation, the divisional manager primarily plays a crucial role in managing personnel across various functions within their division. This encompasses ensuring that all necessary functions—such as marketing, production, sales, and finance—are efficiently coordinated and operated to achieve the division's objectives. The divisional manager must not only oversee the day-to-day activities but also align team efforts towards common goals, facilitate collaboration, and foster communication among different departments within the division. This holistic management approach means that they must understand the diverse functional roles and how each contributes to the success of the product or brand. While developing marketing strategies, overseeing financial operations, and coordinating with regional offices are important tasks within the broader scope of a business, they typically fall under the responsibilities of other role players or departments. The primary focus of the divisional manager in this context is to ensure the effective management of personnel, making sure all functions within their division work cohesively towards achieving strategic goals.